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Kristen Bell posted the video on Instagram, writing, “Well, I’ll be buying from now on!” The video - and its motivational message - is already garnering some famous fans. The new lacy leakproof style ( $28) makes its debut on 54-year-old Mitzy Morris, a grandmother of eight. The garments modeled are minimalist, everyday pieces that come in a range of sizes, including a bodysuit that goes up to XXL ( $88), their popular Evolution Bra that runs through size 42E ( $55) and - the hero piece - leakproof underwear that’s sleek, not sad. “The thing is, celebrating women over a certain age shouldn’t be a crazy idea,” an editorial on the site reads. The goal of the video - which shows the ladies dancing in bras and undies to Demi Lovato’s hit “Confident” - is to shine light on “a powerful population of women who have been historically ignored and underrepresented.” Knix model Wendy Walters, 58 Sise Drummond I’m ready to show off! Bring it on!” Among the other real woman models is self-described “Harley-riding grandma” Colleen Strong, 53, and business consultant Lorraine Weygman, 81. Before her shoot, Robbins (wearing the V-neck bra and leakproof high-rise underwear) told the brand, “I’m really looking forward to this. More than 500 women answered a casting call put out by the brand for the video, and ultimately 13 women were selected including 75-year-old Elizabeth Robbins. We want to celebrate women of all ages and really honor the fact that we’re beautiful at any age.” Elizabeth Robbins, 75, models lingerie for Knix. “Society as a whole has pretended that women over a certain age don’t exist. “The inspiration for this video is pretty simple,” Knix CEO Joanna Griffiths says on. Knix - an undergarment brand known for fashionable leakproof underwear - just released a lingerie campaign centered around women ages 50 to 81 in honor of International Women’s Day on Sunday. The 21 best lingerie brands and where to buy them in 2022

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